KG Reddy College — The new-age brochure

An engineering college is an engineering college is an engineering college. Unless it is KG Reddy College of Engineering & Technology.

The KG Reddy College believes that engineers shouldn’t just be smart, but should also possess a set of necessary skills and confidence to navigate this bold new age. Which is why, this self-sustainable College incorporated a new-age approach to engineering, through an innovative teaching and learning culture; a research and entrepreneurial ecosystem; and by ensuring sustainable social impact on the community. The students and faculty have even made the premises a safe haven for ducks, chickens, and even dogs!

In short, KG Reddy College primes students to be the best version of themselves, and become the new-age engineers the world needs today.

To help sell their awe-inspiring vision, we created a brochure that reflected our view of the College — one that’s unlike most others. The main aim of the brochure was to take students on a journey to show them what to expect through their four years at the College. The showstopper though, was the colour-coded visual guide we designed to help students truly understand how each part of their holistic education contributed to building the nine essential skills needed by every new-age engineer.

You could say that the brochure was, in equal measure, beauty and brains in one printed package.