What do you think could connect a sport like golf to a prefabricated, modular construction brand?

Well, that’s an easy one — their target audiences!

When MODULI thought of sponsoring a monthly tournament at the Hyderabad Golf Club, we started thinking of ways we could reach this ultra-niche audience of golfers and fans of the sport. And the answer struck us like a well-aimed 7-iron — why don’t we talk to them in a language that they reciprocate to best — golfing lingo!

We then draw parallels between terminology that golfers use on the course and MODULI’s USPs. And boy, did we make contact.

From a hole-in-one, to a home (in one shot).