Nikhil Hospitals — Brand identity
‘Treating beyond the disease.’
A belief of the founders, this philosophy has been deep-rooted in Nikhil Hospitals’ business practice for decades. And this has kept generations of patients and their families coming back to Nikhil Hospitals for their medical needs.
The Hospital’s specialist teams and support staff embody this by offering expert yet humane medical care that goes way beyond just diagnosing symptoms, treating, and advising medication. The goal is to treat the patient in a way to ensure that they leave comforted and with complete peace of mind.
In a Nutshell
Excellent diagnosis teamed with new-age, accurate treatment methodologies and delivered with compassion and empathy in a transparent, ethical, and affordable way is how Nikhil Hospitals goes about treating beyond the disease.
Here’s how we portrayed this expertise, comfort, trust, and peace of mind that the fine folks at Nikhil Hospitals give in the form their refreshed brand identity.
Logo inspiration
To highlight the name, and how the brand stood for medical care through compassion and empathy, we designed a brand symbol that at once symbolised multiple things — the hospital’s initials; a conversations between the doctor & staff with the patient; and a meeting of minds, where there is an open dialogue about the patient’s fears, the doctor’s hope, the procedures, and ultimately, peace of mind.
The colours too, were chosen thoughtfully — to give a sense of trust, knowledge, reassurance, dependability, and grounding.
Tagline inspiration
Since a lot of the patients were from tier 2 & tier 3 locations, we wanted a tagline that was not just simple to understand, but also reassuring. And so we turned to two simple words that a person usually says to comfort a patient — Feel better. It shows the empathetic nature of the hospital, while giving a promise of effective treatment.
Corporate Branding
We ensured that everything customer-facing looked modern yet soft — reassuring them that as the Hospital moved with the times, it did not forget its ethos.
